After having conducted the survey, I was able to see the results and analyse them in the context of the current version of my application, in order to move on from this stage and introduce further improvements. 

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Since my application will open and suitable for anyone who may have access to a smartphone, I created fields in which the participants of the survey may enter their gender and age. Most of the responses were from females, and the most common age group was from 13 to 19 years old, however, I did not manage to get responses from people over 30, which may suggest that older age groups may not be a common user for my application. However, I think that I should keep the design of the application suited for people of all ages nonetheless. 

 

Most of the participants answered the question about their daily mobile usage habits with 'calls and messaging' and 'frequent application use'. The next question was if they use any applications to communicate with others and and organising meet-ups, followed by a question asking which is their most frequently used application for this. 90.9% said that they do use such applications, and most of the answers for the second questions were Facebook Messenger, with a few mentions of Whatsapp.

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This is interesting for me as a designer as these participants suggested applications that can be used to communicate with people either individually or within groups. Currently, my proposed app only has the feature for messaging one person at a time, with forums being the sole method of communicating with more than one person. Implementing a private chat room with more than one person could be a good improvement for the application, and I may do this through creating the possibility of creating a group chat room from a button on each group page.

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For the question 'Are you interested in books or literature of any kind?' there were mixed answers on the 1 to 5 scale, with one being uninterested and 5 being very interested. Since the age pool was not very diverse, I was not able to examine interest (or lack of) in literature across the different age groups, but a decent amount of respondents expressed a liking for reading. 

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63.6% of participants said that they would be interested in acquiring an application with the concept that I specified. Considering the mixed answers on the previous question, this was quite a good number. To reach a bigger audience, I may have to go to the extreme of expanding the interest beyond books, or add additional features, however I feel that this would lose the focus in the application, and as a designer I would rather remain within a specified niche of users and make sure to cater to their needs as necessary. 

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At this point, I started introducing questions on the visuals and the actual design aspects of the application, while referring to a set of mockup images that I had prepared. 

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Regarding the colour scheme, the majority of the respondents gave positive feedback, with descriptions such as 'clean', 'organised', and 'inviting'. Two respondents commented on how the lightness of the chosen colours is suitable for an application as it is easy on the eyes as opposed to more saturated colours which may cause headaches after a certain amount of usage time passes. There were also comments suggesting more use of the brighter colours in the palette to create more interest and vibrancy. These two opposing viewpoints are very useful as in this way I am able to see a direct reaction to my work. In order to utilise them both and attempt to make the application more visually pleasing for everyone, I may introduce more of the vibrant colours in the layout, but at time same time be careful to not overdo it.

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For the logo and icons, most of the responses were positive, and people seemed to understand the main concept behind it. A participant replied that they are unsure about it, and another suggested making it more realistic. While I am pleased that most people understood it, I will take the others' responses into consideration and use them to further improve it. A possible step forward may be to introduce the element of a map, or bring more detail to the 'user' element in the logo in order to make it both more realistic and more relatable.

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As a response to a question asking whether the layout is easily understandable or not, 95.5% said yes.

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Though after having carried this survey out I had started to think of different ways to ask the questions that may have given me more specific results, in the end it was all still very useful. As a designer it is very important to keep the potential users' thoughts, opinions, and suggestions in mind in order to further develop my work. Improvements can certainly be made, and the results will guide me towards achieving them and be more certain about my propositions.

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Changes made have ben recorded here.

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